Launch of the first alkaline water in a self-service store in Mexico
Introduction of the 1L Novaliv Alkaline Water at HEB marked the beginning of Grupo Novaliv in the beverage market, showcasing our dedication to innovation and wellness by offering a product that symbolizes vitality and well-being for our consumers.
Product Line and Coverage Expansion
Launch of the 750ml Novaliv Sport at HEB and Soriana, and entry into OXXO in Mexicali with the 1L format. We also expanded our warehouse. This growth in product range and geographical presence highlighted our adaptability and resilience, strengthening our logistics and solidifying our place in key markets.
National Coverage Expansion
Novaliv 1L distribution at OXXO extended to Tijuana, Saltillo, Mérida, and Reynosa. This expansion reaffirmed our ability to reach more consumers across different regions, positioning Novaliv as a preferred brand nationwide.
Portfolio Diversification and Digital Strengthening
New 600ml and 330ml formats launched at HEB, Soriana, La Comer, Chedraui, and Liverpool. We also initiated a social media campaign with influencers and launched our e-commerce platform. This strategic diversification and digital adoption reflect our innovative approach and market adaptability—reaching a broader, more diverse audience.
National Launch of Vitawa Alkaline Purified Water
Introduction of the 1L Vitawa Alkaline Purified Water nationwide at OXXO. This launch was a strategic expansion of our hydration offerings, addressing growing consumer demand for purified, alkaline options.
To provide high-quality hydration solutions that promote the health and well-being of our consumers through continuous innovation and a strong commitment to social and environmental responsibility.
To be the leading beverage company in Mexico, recognized for our innovation, quality, and positive contribution to society.
At Grupo Novaliv, innovation drives our growth and evolution. We constantly seek to improve our products and processes, launching new product lines that meet the changing needs of our consumers. By embracing advanced technologies and implementing digital strategies, we remain at the forefront of the beverage industry.
Environmental care is a top priority across all our operations. We implement sustainable practices and promote recycling to reduce our carbon footprint and help protect the planet. Examples of this commitment include the installation of 685 solar panels and our adoption of 100% rPET bottles.
The safety and well-being of our workforce are vital to our success. We ensure our production facilities meet the highest standards of industrial safety and workplace wellness. Our SMETA certification in social responsibility and our focus on ongoing training and professional development guarantee a positive and secure work environment for all our team members.
We offer custom bottling solutions for your business
Grupo Novaliv is a Mexican company specialized in the manufacturing and distribution of alkaline water and other beverage products. Based in Santa Catarina, Nuevo León, Grupo Novaliv stands out for its commitment to quality, innovation, and social responsibility.
Privada La Puerta 2993-A, Parque Industrial La Puerta, Santa Catarina, NL Mexico, CP 66350
