2014
Registration of the Novaliv name with IMPI in March 2014, along with the first formulations, installation of the first production line, and creation of the first logo.
2014
Novaliv became the first alkaline water in Mexico to enter a retail chain, with HEB as the first client to trust us, launching our 1L presentation in July 2014.
2015
Launch of Novaliv Sport 750 ml, an innovative alkaline water with a sports cap and a unique presentation: boxes with 12 bottles, each featuring labels of different athletes. In summer 2015, we achieved our entry into HEB.
2015
Novaliv entered OXXO stores for the first time with its 1-liter presentation, exclusively in Plaza Mexicali. For this launch, a new mold was developed with a more generic bottle design, allowing us to compete on price with leading brands.
2016
Novaliv expanded to new clients such as Liverpool, La Comer, Soriana, and Chedraui. The first alkaline water in Mexico in a glass bottle was launched, exclusive to Liverpool, and the image of the 1L and Sport 750 ml presentations was redesigned.
2017
In November 2017, Vitawa was launched as OXXO’s first private-label alkaline water, following the success of Novaliv. The product was developed and semi-automated machinery was acquired to meet national demand.
2019
Grupo Novaliv, through the Vitawa brand, received the OXXO RAC Award as the best private-label product innovation supplier.
2019
In February 2019, Grupo Novaliv S.A. de C.V. was officially established. As part of its growth, a major expansion of the Novaliv plant was carried out, enlarging the facility, incorporating new production lines, and adding a new reverse osmosis system.
2020
During the pandemic year, Novaliv strengthened its operations with the acquisition of its first blow molding machine, the creation of its first filling room, and plant modernization. That same year, FSSC 22000 certification was obtained for the first time.
2020
As part of its innovation strategy, Novaliv launched the first flavored alkaline water on the market, in a 600 ml presentation exclusively sold in OXXO.
2021
The first alkaline water in Tetra Pak packaging was developed in 500 ml and 1L presentations.
2022
Development and launch of Great Value Alkaline Water 1L, the first private-label alkaline water in Walmart Mexico.
2023
Thanks to Novaliv continuing to supply water during the drought, significant growth was achieved in the water category, earning a second RAC Award.
2023
Solar panels were installed, and production lines and warehouse capacity were expanded in response to the growth of private-label brands.
2024
Novaliv introduced an evolution of its brand identity with a complete redesign. The logo, labels, and bottle design were updated to reflect a more modern and fresh brand.
2024
In September 2024, an automated SACMI labeling machine with a capacity of up to 20,000 bottles per hour was installed, along with the new Zegla production line, becoming Novaliv’s first automated line.
2024
As part of its innovation in the hydration beverage market, Novaliv launched Suerito, a Tetra Pak beverage with antioxidants and electrolytes, available in strawberry kiwi and blackberry mint flavors.
2025
Investment was made in Novaliv’s first SIDEL combi system, enabling the launch of six new SKUs to the market.
2025
Two new flavors were launched for the Bioleve brand, strengthening the commercial relationship with OXXO.
2025
For the first time, soft drinks were developed for the client Barrilitos in 2-liter presentations and four flavors.
2026
The product line for Barrilitos was expanded with new 500 ml and 750 ml presentations, along with growth in the flavored water category with clients such as HEB and Walmart.
At Grupo Novaliv we offer co-packing solutions for the development and production of beverages.
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Grupo Novaliv is a Mexican company specialized in the manufacturing and distribution of alkaline water and other beverage products.
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